At an event in New York Spotify launched a number of what it is calling new personal features. There were satellite events held all over the world including in London England and Sydney Australia.

One of the new features is the discover tab. This allows you to “discover” music you will probably like based on what you have listened to in the past.  It will also give you suggestions from people you follow and from people who are following you. It’s all part of Spotify’s plan to build a more social music experience.

Another new feature is the ability to follow people not unlike how people follow celebrities on twitter. Now Spotify will allow you to follow your favourite bands and artists so you can keep up to date with what they’re doing, when they are touring and when their next album comes out. You will also be able to have other Spotify users follow you.

Another great new feature is the new collections tab. This allows you to drag entire albums of single song into it in order to make them play later on. The idea is that it will allow you to listen to music that you haven’t heard yet but are meant to get around to listening. It will even flag music that you haven’t had the chance to listen to yet.

The updates are not yet available but are expected to come online over the next couple of weeks. Both mobile versions and desktop versions of the software are expected to get the updates which Spotify claims will change the way you listen to music.

The New York event was not only a chance for the company to announce its new features. It was also a celebration. Spotify has been growing gradually over the last year and the New York event was a chance for Spotify CEO Daniel Ek to talk figures, something he rarely does. According to Ek Spotify now has 20 million regular users who use the program at least once a week. The more important figure however was the 5 million paying subscribers that Spotify has. The number includes 1 million inside the US alone.

Ek also boasted about the fact that his company had paid over $500 million for the rights to the music that it plays and that around 70% of that figure goes directly to artist and music producers. Spotify was more reluctant to give out local figures for other areas of the world. Especially in areas where it hasn’t taken off as quickly as it had hoped. In Sydney reporters asked for exact figures but Spotify refused to give exact numbers. They did however say that the oceanic region was one the most successful launch regions outside of North America.

Spotify is now looking to expand into Asia where other online music companies are dominant. Spotify’s competitors will likely launch similar features in response to the New York event because other online streaming giants don’t want to be left behind.

If you are looking for such interesting stories from the Technology Sector then check out TechRockstar, a site that publishes tech news and rumours as they happen, and provide you with analysis and buying guides for the latest in digital home technology.